Case Study

Roshan Holding: Multi-Brand Retail &
Tyre Center Digital Transformation

Comprehensive digital solution for their Shell station, wines & spirits store,
tyre center, and mini mart. Integrated e-commerce platform increased tyre
center sales by 75% and improved overall retail operations in Nairobi, Kenya.

Roshan Holding Business Complex - Multi-Brand Retail Digital Transformation Nairobi Kenya

The Challenge

Roshan Holding operates a multi-faceted business complex including a Shell fuel station, premium wines & spirits store, full-service tyre center, and convenience mini mart in Nairobi, Kenya. Their operations were fragmented across different locations with manual inventory tracking, disconnected customer databases, and no unified digital presence. The tyre center particularly struggled with limited reach and relied heavily on walk-in customers.

Managing four distinct businesses under one umbrella presented operational challenges including inventory discrepancies between physical stores, inefficient customer communication, and missed cross-selling opportunities. Their online presence was minimal, consisting only of basic social media pages that didn't reflect their premium offerings or enable online transactions for their tyre center, fuel services, or wine collections.

We needed a digital partner who could understand our diverse business units and create a unified solution that would enhance our customer experience across all touchpoints. Business Owner...

Our Solution

We developed a comprehensive digital ecosystem that unified all four business units under one cohesive platform while maintaining their distinct brand identities. The solution included:

  • Integrated E-commerce Platform: Unified online store showcasing all businesses with seamless navigation between tyre sales, wine collections, fuel services, and convenience items
  • Tyre Center Booking System: Advanced appointment scheduling for tyre fitting, balancing, rotation, and repair services with real-time availability
  • Inventory Management Dashboard: Centralized system tracking stock across all four businesses with automated reordering alerts
  • Customer Loyalty Program: Unified rewards system allowing customers to earn and redeem points across fuel, tyres, wines, and convenience purchases
  • Mobile-responsive Design: Optimized experience for customers browsing and booking services on smartphones and tablets
  • Admin Control Panel: Comprehensive backend for managing all business operations from a single dashboard
  • Roshan Holding E-commerce Interface - Multi-Brand Retail Platform Nairobi
  • Tyre Center Booking System - Automotive Retail Solutions Kenya

Key Results & Metrics

The implementation of our comprehensive digital solution delivered transformative results across all business units:

75%

Increase in tyre center sales within first 6 months

40%

Reduction in customer service inquiries through automated systems

60%

Growth in cross-business customer engagement

95%

Customer satisfaction rating for online booking experience

Technical Implementation

The platform was built using React.js for the frontend with a Node.js/Express backend, ensuring fast performance and scalability. MongoDB was chosen as the database solution for its flexibility in handling diverse product catalogs and customer data. The system integrates with payment gateways for secure transactions and includes real-time inventory synchronization across all business units.

Security was a paramount consideration, with SSL encryption, secure payment processing, and robust user authentication protecting both business and customer data. The platform is hosted on AWS cloud infrastructure, ensuring high availability and automatic scalability during peak periods like holiday seasons and promotional events for their tyre center and fuel services.

Client Testimonial

"Hydrasoft Technologies transformed our multi-business operation into a cohesive digital enterprise. Their team understood our unique challenges of managing four distinct businesses under one roof. The integrated platform they developed has not only increased our tyre center sales by 75% but has also created seamless customer journeys across all our services. The booking system alone has saved us countless hours of phone coordination for our Shell station, tyre center, and retail operations in Nairobi."

Ready to Transform Your Business?

Whether you operate a single store or multiple business units, we can develop a digital solution that drives growth and efficiency for your retail operations in Kenya.

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